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	<title>Comments on: Game ads in real time</title>
	<atom:link href="http://www.underdark.cc/2007/07/26/game-ads-in-real-time/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.underdark.cc/2007/07/26/game-ads-in-real-time/</link>
	<description>Gaming in the dark</description>
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		<title>By: Rent Video Games Online</title>
		<link>http://www.underdark.cc/2007/07/26/game-ads-in-real-time/comment-page-1/#comment-172</link>
		<dc:creator>Rent Video Games Online</dc:creator>
		<pubDate>Sun, 10 Aug 2008 13:24:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.underdark.cc/2007/07/26/game-ads-in-real-time/#comment-172</guid>
		<description>I agree. Games should be cheaper now. On the flipside though, it&#039;s still going to make the games more life like. I guess you can&#039;t have everything.</description>
		<content:encoded><![CDATA[<p>I agree. Games should be cheaper now. On the flipside though, it&#8217;s still going to make the games more life like. I guess you can&#8217;t have everything.</p>
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		<title>By: consoleer &#187; Blog Archive &#187; This Game Brought To You By: EA Signs &#8220;Massive,&#8221; Realtime Ad Deal</title>
		<link>http://www.underdark.cc/2007/07/26/game-ads-in-real-time/comment-page-1/#comment-24</link>
		<dc:creator>consoleer &#187; Blog Archive &#187; This Game Brought To You By: EA Signs &#8220;Massive,&#8221; Realtime Ad Deal</dc:creator>
		<pubDate>Tue, 07 Aug 2007 07:15:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.underdark.cc/2007/07/26/game-ads-in-real-time/#comment-24</guid>
		<description>[...] Game Ads in Realtime [underdark] [...]</description>
		<content:encoded><![CDATA[<p>[...] Game Ads in Realtime [underdark] [...]</p>
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		<title>By: Jake</title>
		<link>http://www.underdark.cc/2007/07/26/game-ads-in-real-time/comment-page-1/#comment-22</link>
		<dc:creator>Jake</dc:creator>
		<pubDate>Tue, 31 Jul 2007 13:21:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.underdark.cc/2007/07/26/game-ads-in-real-time/#comment-22</guid>
		<description>wow
how lame
unless they make it so
with ads:$20
without ads: $50
this is bologna
otherwise i forsee software to simply block the IP of the uploading server</description>
		<content:encoded><![CDATA[<p>wow<br />
how lame<br />
unless they make it so<br />
with ads:$20<br />
without ads: $50<br />
this is bologna<br />
otherwise i forsee software to simply block the IP of the uploading server</p>
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		<title>By: Aggravated Gamers &#187; Game ads in real time in new EA sport games</title>
		<link>http://www.underdark.cc/2007/07/26/game-ads-in-real-time/comment-page-1/#comment-19</link>
		<dc:creator>Aggravated Gamers &#187; Game ads in real time in new EA sport games</dc:creator>
		<pubDate>Fri, 27 Jul 2007 21:19:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.underdark.cc/2007/07/26/game-ads-in-real-time/#comment-19</guid>
		<description>[...] to feed changeable ads live to virtual billboards or other promotional in-game constructs.read more &#124; digg story   Share: These icons link to social bookmarking sites where readers can share and [...]</description>
		<content:encoded><![CDATA[<p>[...] to feed changeable ads live to virtual billboards or other promotional in-game constructs.read more | digg story   Share: These icons link to social bookmarking sites where readers can share and [...]</p>
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		<title>By: Lard</title>
		<link>http://www.underdark.cc/2007/07/26/game-ads-in-real-time/comment-page-1/#comment-16</link>
		<dc:creator>Lard</dc:creator>
		<pubDate>Fri, 27 Jul 2007 16:15:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.underdark.cc/2007/07/26/game-ads-in-real-time/#comment-16</guid>
		<description>There&#039;s no excuse for advertising in gaming. 

None. Zero. Nada. Zilch. 

Any game that features advertising should *instantly* be banned.</description>
		<content:encoded><![CDATA[<p>There&#8217;s no excuse for advertising in gaming. </p>
<p>None. Zero. Nada. Zilch. </p>
<p>Any game that features advertising should *instantly* be banned.</p>
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		<title>By: b</title>
		<link>http://www.underdark.cc/2007/07/26/game-ads-in-real-time/comment-page-1/#comment-15</link>
		<dc:creator>b</dc:creator>
		<pubDate>Fri, 27 Jul 2007 15:57:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.underdark.cc/2007/07/26/game-ads-in-real-time/#comment-15</guid>
		<description>BUY NOW BUY NOW BUY NOW BUY NOW BUY NOW NEW CAR NOW NEW CAR NOW NEW CAR NOW YES YES YES YES YES YES YES YES YES YES YES</description>
		<content:encoded><![CDATA[<p>BUY NOW BUY NOW BUY NOW BUY NOW BUY NOW NEW CAR NOW NEW CAR NOW NEW CAR NOW YES YES YES YES YES YES YES YES YES YES YES</p>
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		<title>By: Scapes</title>
		<link>http://www.underdark.cc/2007/07/26/game-ads-in-real-time/comment-page-1/#comment-14</link>
		<dc:creator>Scapes</dc:creator>
		<pubDate>Fri, 27 Jul 2007 15:22:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.underdark.cc/2007/07/26/game-ads-in-real-time/#comment-14</guid>
		<description>Hell, I work in advertising and I still don&#039;t think this is right.  Leave gaming alone!  Leave it pure, unfettered by such garbage!

Still, if it does come to this, no doubt there&#039;ll be blockers created.  I&#039;m sure the ad-blocking software companies are salivating at the prospect of new income streams.

I lament that we&#039;ll be able to say lines like &quot;hey, remember when gaming was ad-free?&quot;
-- Scapes</description>
		<content:encoded><![CDATA[<p>Hell, I work in advertising and I still don&#8217;t think this is right.  Leave gaming alone!  Leave it pure, unfettered by such garbage!</p>
<p>Still, if it does come to this, no doubt there&#8217;ll be blockers created.  I&#8217;m sure the ad-blocking software companies are salivating at the prospect of new income streams.</p>
<p>I lament that we&#8217;ll be able to say lines like &#8220;hey, remember when gaming was ad-free?&#8221;<br />
&#8211; Scapes</p>
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		<title>By: Madden 2008 and other EA sports games will have live ads streamed in via the interweb - SpartanTailgate.com - Michigan State Spartans Forums</title>
		<link>http://www.underdark.cc/2007/07/26/game-ads-in-real-time/comment-page-1/#comment-13</link>
		<dc:creator>Madden 2008 and other EA sports games will have live ads streamed in via the interweb - SpartanTailgate.com - Michigan State Spartans Forums</dc:creator>
		<pubDate>Fri, 27 Jul 2007 14:54:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.underdark.cc/2007/07/26/game-ads-in-real-time/#comment-13</guid>
		<description>[...] 2008 and other EA sports games will have live ads streamed in via the interweb        UnderDark </description>
		<content:encoded><![CDATA[<p>[...] 2008 and other EA sports games will have live ads streamed in via the interweb        UnderDark</p>
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		<title>By: Madden 2008 and other EA sports games will have live ads streamed in via the interweb - SpartanTailgate.com - Michigan State Spartans Forums</title>
		<link>http://www.underdark.cc/2007/07/26/game-ads-in-real-time/comment-page-1/#comment-12</link>
		<dc:creator>Madden 2008 and other EA sports games will have live ads streamed in via the interweb - SpartanTailgate.com - Michigan State Spartans Forums</dc:creator>
		<pubDate>Fri, 27 Jul 2007 14:48:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.underdark.cc/2007/07/26/game-ads-in-real-time/#comment-12</guid>
		<description>[...] 2008 and other EA sports games will have live ads streamed in via the interweb        UnderDark </description>
		<content:encoded><![CDATA[<p>[...] 2008 and other EA sports games will have live ads streamed in via the interweb        UnderDark</p>
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		<title>By: Deeko News - Your Daily Dose of Media News Unfiltered</title>
		<link>http://www.underdark.cc/2007/07/26/game-ads-in-real-time/comment-page-1/#comment-10</link>
		<dc:creator>Deeko News - Your Daily Dose of Media News Unfiltered</dc:creator>
		<pubDate>Fri, 27 Jul 2007 13:41:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.underdark.cc/2007/07/26/game-ads-in-real-time/#comment-10</guid>
		<description>[...] those ads in Fight Night Round 3&#8230;not fun right? Well that&#8217;s the least of our worries. UnderDark reports that ads are now going real time, as in they will change constantly as you play. An [...]</description>
		<content:encoded><![CDATA[<p>[...] those ads in Fight Night Round 3&#8230;not fun right? Well that&#8217;s the least of our worries. UnderDark reports that ads are now going real time, as in they will change constantly as you play. An [...]</p>
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